Those who work in growth gather data related to website traffic and the effectiveness of marketing campaigns, then design new campaigns or streamline processes and then check to see if the new strategies are more effective.
A digital marketer may work in a one or more specialty, such as search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, pay-per click ads (PPC), and paid ads on search engines/ search engine marketing (SEM).
Professionals in partnership management, also referred to as strategic partnership management, strategical alliance, and similar terms, help their companies grow by cultivating mutually-beneficial partnerships with other organizations.
Oftentimes, corporate development gets lumped in with things like corporate strategy, development, or finance, and while all these professions are dedicated to helping companies grow, corporate development managers tend to focus mostly on creating strategic partnerships with other companies and mergers and acquisitions.
Software engineering managers, often called software managers or engineering managers, are responsible for overseeing a team of engineers and ensuring all technical aspects of development are taken care of properly.
While some software engineers hone their coding skills in on the back end of the application and ensure the things that the user cannot see operate properly, others focus on the consumer-facing aspects.
In order to make sense of the data gathered, organizations turn to data scientists; individuals who identify trends and bits or correlated data, then identify possible causes and create visual representations of the data, so that others can better understand it.
Professionals in the field work similarly to account managers or sales engineers, in that they have a high level of technical expertise and focus on customer satisfaction to ensure relationships are maintained.
The SE is not only familiar with traditional sales actions, but also the technical aspects of the product being sold, how it works, what it works with, and what solutions are best for any given problem- including the solutions competitors offer.
Large companies tend to break their sales departments into two main groups; those who help generate new business, also referred to as business development representatives, and those who help keep existing customers happy so they renew or continue to purchase additional products or services, generally called account managers or account executives.